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Publication date: «31.08.2006». 30 articles
UK: Scottish & Newcastle unveils new TV-advertising campaign for Kronenbourg
Scottish & Newcastle’s premium lager brand Kronenbourg 1664 is unveiling a new TV-advertising campaign this week that repositions the brew as “the lager worth taking time to savour”, media released . . .
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31 August, 2006
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USA: Improving barley malt quality attracts North American brewers to Northern Crops Institute course
Fourteen participants from North American brewing and malt companies are attending the Barley Malt Quality Evaluation technical course at Northern Crops Institute (NCI) the week ending September 03. During the . . .
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31 August, 2006
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UK: Shepherd Neame acquired Caxton Arms pub, Brighton
Kent-based Britain's oldest brewer and pub operator Shepherd Neame has acquired the Caxton Arms, Brighton, for an undisclosed sum. The vibrant city centre pub is located just off the Queen's . . .
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31 August, 2006
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UK: Diageo net sales increased 9% to GBP7.260 million for the year ended 30 June 2006
Diageo released August 31 its Preliminary results for the year ended 30 June 2006.
Paul Walsh, Chief Executive of Diageo, commenting on the year ended 30 June 2006 said: “Diageo’s . . .
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31 August, 2006
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Czech Republic: Beer output increased 5% in the seven months of 2006
Czech breweries raised beer output by 5 percent year-on-year in the first seven months of the year owing to a hot July, said Jan Vesely, director of the Czech Beer . . .
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31 August, 2006
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UK: Diageo consolidates trademark advertising with a single global advertising agency
Diageo has awarded JWT creative duties on its global Smirnoff ready-to-drink (RTD) and flavored malt beverage (FMB) business, which includes Smirnoff Ice, Smirnoff Ice Triple Black, Smirnoff Twisted V and . . .
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31 August, 2006
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China: Lhasa Brewery Co. gains from the opening of the world’s highest railway line
Tibet Lhasa Brewery Co., which is 33 percent owned by Danish brewer Carlsberg A/S is to benefit from the opening of the world's highest railway line, over 5,072-meter-high (16,640-foot-tall) Tanggula . . .
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31 August, 2006
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Canada: Molson-Coors introduced Negra Modelo, Latin America's super premium beer, in Ontario
Molson Canada introduced August 30 Ontarians to Negra Modelo, Latin America's finest premium lager and a classic that is rich in both heritage and taste.
First crafted in 1926, Negra Modelo . . .
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31 August, 2006
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China: Tsingtao Brewery Co. Ltd. starts share reform after lead shareholder raises stake
Tsingtao Brewery Co Ltd said it has started the restructuring of its state shareholdings after the company's largest shareholder increased its stake to 32.76 pct, Forbes informed August 30.
The . . .
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31 August, 2006
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USA: Heineken is in a light-beer war with itself as Amstel is eclipsed by Heineken Premium Light
Heineken's Amstel Light is struggling to maintain relevance within the import-light-beer category it invented, and the culprit may be ... Heineken Premium Light, Advertising Age reported August 30.
While this summer's . . .
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31 August, 2006
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